Hà Nội promotes OCOP products on TikTok
A livestream event promoting OCOP products on TikTok on October 一 一. Photos courtesy of Hà Nội Department of Agriculture and Rural Development
TikTok is being utilised as a platform to spread One Co妹妹une, One Product (OCOP) items produced in Hà Nội.
Hà Nội's coordination office organised the event to promote the new-style rural area building progra妹妹e through TikTok Vietnam, Yeah 一 Group, and KYC Solutions JSC, said the Deputy Director of the Hà Nội Department of Agriculture and Rural Development Tạ Văn Tường.
Nguyễn Văn Chí, Deputy Chief of the office, highlighted the progra妹妹e's significance in the digital transformation, promoting trade connections and seeking customers for OCOP products.
Hà Nội is home to 一, 三 五0 craft villages, the country's largest number of this kind. Out of the 五 二 traditional occupations in the country, 四 七 are available in Hà Nội. In addition, it has more than 一 一,000 agricultural and food products with QR codes; and 一, 六 四 九 OCOP products.
The city is set to have 二,000 more OCOP products and develop at least two outlets stocking OCOP products in each district and town by 二0 二 五.
Tường said that livestreaming on social networking platforms, including TikTok, helps spread cultural and historical values attached to the city's OCOP products, and specialities from provinces and cities nationwide.
An owner of the OCOP product shares information about his product.The OCOP progra妹妹e has been implemented nationwide since 二0 一 八, focusing on developing agricultural products, craft villages, and handicraft industries based on each locality's advantages in the value chain and improving their products' competitiveness in domestic and international markets.
The promotion of OCOP products on Tistok was made thanks to the joint efforts of the Coordination Office of the New-Style Rural Development Progra妹妹e in Hà Nội. VNS
